Our Story

Our story begins and ends with comfort. From the moment you first speak with one of our Stressless Experts to the arrival of your new seating, we strive to make your experience amazingly comfortable!
 
Designer Home Comfort grew from a local Stressless Dealership in Historic Roswell, GA to a Nationwide Stressless Retailer with the introduction of our website, SLrecliners.com. Even with the quick growth, we still operate and communicate with customers on a personal & individual basis. We offer the convenience of eCommerce, but you can still reach out to us through an online chat, on the phone, or at our showroom.

About the Owner

Michael is an entrepreneur who started Designer Home Comfort when he was 26 years old. With a degree in Environmental Science, opening a furniture store seemed outside of his expertise. However, Michael found a gap in a marketplace where Stressless and other high-end contemporary furniture could succeed in Atlanta, Georgia. His focus was to provide Atlanta with great leather contemporary furniture and provide that same service to people in other parts of the country through the SL Recliners website. When you call Designer Home Comfort, Michael will likely answer the phone. Michael is involved with his business on every level: from assembly of furniture to sales on the floor and online. Michael recognizes the importance of great customer service and reviews of Designer Home Comfort online can attest to this. Michael now owns the fastest growing Stressless Dealership in the United States. His future aspirations are to grow the company locally and online, while still maintaining the committed small business service that helped his company grow. Michael has been trained by Stressless (Ekornes ASA) in Norway and visited the Sykkylven, Norway Stressless Factory in May of 2018. Michael is committed to continuing education on Stressless and training his employees to be experts on the products, fitting process, customer education, and successful no-pressure sales.

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